Description

For the better part of the last couple of decades, the field of data analytics has allowed large corporations to grow, scale, and optimize while leaving small businesses in the dust. Being a data-driven organization is not something to do because it is trendy or because you want to appear high-tech. Small businesses need to realize that being a data-driven organization works. Understanding and acting on your data will impact your bottom line. Our presenter, Charlie Render is the CEO of Render Analytics, a data analytics & digital marketing optimization firm that helps organizations scale their businesses through proven data-driven strategies. With a background in data science, predictive analytics, and digital optimization, Charlie and the Render Analytics team work with businesses and non-profit organizations to simplify and get the most possible value out of their data and digital marketing. Render Analytics works with organizations as small as one-person businesses and as large as corporations like Marriott and BlueCross BlueShield.