Description

With AI-generated content flooding marketing channels and a growing range of cheap execution options, it’s harder than ever to stand out and to prove the value of your work. I’ll discuss what we’ve learned addressing these issues in our own work and how small and midsize businesses can increase their value by focusing on outcomes and aligning execution with business goals. Listen in to learn about a clear framework that will help you avoid the race to the bottom and instead position you as a growth solution that your prospects’ leadership teams can live without. Our Presenter, Andrew Schulkind Andrew Schulkind leads Andigo, a website and content marketing agency focuses on helping B2B clients generate audience engagement through solid information architecture, great user experience, and compelling content. A dash of common sense doesn’t hurt, either. The Andigo team is experience working in a range of industries and is particularly passionate about working with mission-driven businesses. Andrew engages in a range of community volunteer work and is an avid guitar player, bread baker, and cyclist. He also loves collecting meaningless trivia: did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by 'the bad guys?' Andrew also once broke *into* prison.