SCORE Creating a Mission and Vision that Matters

Description

Defining the core identity of a business, articulating where you are going, why you exist, and the principles that guide your journey—is perhaps the most critical foundational step in writing your Business Plan. It is the difference between merely operating a company and building a movement that inspires employees, attracts loyal customers, and withstands the tests of time and market fluctuations. In today's complex and competitive landscape, a clear Mission, Vision, and Values statement is not just a corporate formality; it is your strategic GPS. These statements provide direction when making tough decisions, clarify priorities, and serve as the bedrock of your company culture. Without them, even the most innovative business can lose its way. During the time frame of 60 + minutes, we will define these core concepts and provide you with practical, actionable frameworks to not only define these statements for your own business but make them into your daily operations. If you would like to have your mission statement evaluated, please email them to Hugh McLean at hugh.mclean@scorevolunteer.org but Feb.1, 2026. Our Presenter, Hugh McLean After graduate school, his career spanned several different fields: Manufacturing, Materials Management in the food production and distribution industry; Executive Search and Placement in both Manufacturing as well as the Legal profession. He has managed a residential plumbing company as well as a Bankruptcy Law firm as the Business Manager for each entity. The latter part of his career was spent in Sales and Marketing with product emphasis on Payroll, Workman’s Comp and Health Insurance. Hugh has owned 3 businesses, 2 of which he sold successfully and is currently operating a third. For the last 13+ years he has been a SCORE Certified Counselor as well as a Workshop presenter and host. Business Tips: Never maintain, your competition will beat you every time. Each Day is a new day, a new day to be successful.