SCORE How to Have the Right Video Doing the Right Job

Description

You probably don't need more video; you just need the right video doing the right job. Most businesses think about video as just content: something you post and move on from. We want to flip that, because video is much more powerful. Strategic video is a business asset. Your best videos work when you aren't in the room, before the sales call and long after someone becomes a client. We'll walk through five video assets every business should consider, and why a $5,000 video used 500 times is really a $10 video. You'll also leave with something practical: a quick exercise to find the places in your business where video could be doing the work for you. Whether you're already using video or still wondering if it's worth it, this is for you. Our Presenter, Delany Giannoble With a background running the video studio for the Florida Chamber of Commerce, Delany is experienced in both marketing and productions. She is the current President and Chief Content Creator for Made For More Productions in Orlando, FL. Made For More Productions develops video content strategy and produces video for small business startups as well as nonprofits and established corporations and organizations. When she is not helping businesses tell their story, she loves spending time with her AMAZING family and traveling the globe with her loving husband.