SCORE How to Hire an SEO Agency in 2026: Interview Questions to Ask

Description

Ready to boost your website's visibility but unsure how to choose the right SEO agency? You're not alone! The digital landscape is brimming with firms making lofty promises, and their glossy marketing materials can make it hard to judge who's genuinely in your corner. Perhaps you've already engaged an SEO firm and now find yourself questioning the value for money. You're entitled to know where your dollars are going. It's high time you equipped yourself with the right knowledge. Join Jennifer DeRosa from Toto SEO and Toto Coaching in an enlightening webinar that demystifies SEO in layman's terms. Learn what a trustworthy SEO agency should be doing to enhance your website's reach and understand which services merit your investment and which simply don't. Jennifer will also reveal some real-life examples of blunders small businesses have made and the costly tricks pulled by some SEO agencies. Empower yourself with knowledge. Invest your resources wisely. Don't miss this eye-opening learning opportunity. Our Presenter, Jennifer DeRosa Jennifer DeRosa is an AI-forward SEO strategist and the author of Building DIY Websites For Dummies (Wiley). She is the founder of Toto SEO—a GEO/SEO agency for small businesses—and Toto Coaching, which provides weekly guidance to help entrepreneurs build credible, conversion-ready sites. A 20+ year veteran, Jennifer built and sold TechCare (2001–2021), and completed MIT’s No-Code AI & Machine Learning program. She is a frequent SCORE speaker and mentor, translating complex shifts in AI search into clear, actionable playbooks—entity-based optimization, structured data, and LLM seeding—so businesses can be cited and trusted in ChatGPT, Google, and beyond. Her background spans manufacturing, aviation, and local services; earlier in her career she consulted for Mercedes-Benz Credit, U.S. Surgical, GTE, GE Capital, Unilever, and Calvin Klein. Jennifer’s work is known for measurable results, transparent methods, and ethical, standards-based implementation.