Description

Take control of your business finances once and for all! Demystify accounting and financial management with practical, easy-to-understand strategies. Learn to create essential financial statements including cash flow projections, income statements, and balance sheets that actually make sense. You'll master break-even analysis and discover simple systems for tracking and controlling your money. No accounting background required—just bring your willingness to learn! Our Presenters, Lois Perry and Ruth Bresnick Lois Perry is an experienced strategic marketing and advertising business coach. After 30+ years in the restaurant industry plus an educational background, Lois is now Chapter Chair and a mentor at SCORE Orlando. Experience in brand building, advertising, team building and teaching has prepared Lois to help her clients move their business forward. Ruth is a financial professional with extensive experience in large scale utility project business plan development and multi-million dollar budgeting plus solid utility knowledge earned over thirty-three years in a municipal utility organization. Ruth worked for the Orlando Utilities Commission and holds both MBA and BS degrees from UCF. Her areas of counseling expertise are Business Finances, Cash Flow, Forecasting, Business Planning. Also has experience in non-profits, web strategy and social media.